How Lord and Taylor, Urban Outfitters entice you to share your data

Shoppers are pictured outside a Urban Outfitters store in Pasadena

Retail chains and large department stores are teaming up with tech startups to get consumers’ data. So far, they say, customers don’t mind.

Online personal stylists who use data to predict what items customers will love and buy are all the rage. Where does that leave brick and mortar retailers?