Surprise Retail Innovation: Recharge Your Phone at Bergdorf Goodman For Free

The other day I needed to recharge my phone. A wise old owl told me to go to the fifth floor of Bergdorf Goodman in New York City where you can put your phone in a safe compartment, connect it to a charger and after an hour pick up your phone fully charged again. Wow! What customer service.

The phone charging service is free for customers. Stores clearly benefit from extra traffic when customers know the chargers are available.