Eight, a tech-enabled sleep tracking company that sells ‘smart’ mattresses, has raised a $5 million Series A round to grow in a competitive category that shows no signs of slowing. The startup, cofounded by Forbes Under 30 2017 list member Alexandra Zatarain, launched in 2014 with a crowdfunded sleep tracker that could be slipped over a mattress. Its technology tracks your sleep, allowing you to monitor the data on your phone and interacting with other ‘smart’ home products to warm your bed or start brewing your morning coffee.
When we were close to launching Luna in early 2015 we knew that our brand would be an important part of reaching our early customers. We have a complex product that is ahead of the curve of innovation in sleep technology, so we needed a friendly name that would be easy for the public to understand, remember, and grow to love.
We launched Luna at the end of January 2015, and saw great success among our early backers.